If you have been running your small business offline for a long time, it is time to unlock its potential and starting promoting your brand online and build a strong online presence. As a beginner, it is very important to understand that there are no magic ways to rank your website on the first page of Google and other major search engines. To understand how search engine optimization works, you must have a lot of experience and knowledge in online marketing. Search engine algorithms are very complex, and they constantly change, therefore you must be prepared to invest a lot of time and effort to prove and convince Google, Yahoo, Bing, etc. that your website deserves to be on the first page. However, there are always some rules and tactics you can follow to optimize your website and give the search engines some proper signals. In this article, we will share some of the basic search engine optimization tips that can be applied in practice. These tips are provided by Hit Me SEO, one of the best local SEO companies MD. Here are some search optimization tips that are rather easy to apply and that really work!
Handling Page Titles and Description
As you probably already know, page titles are a very important aspect of SEO. If you are interested in getting a high rank in Google, you must optimize your titles. So, each page must have a unique title that accurately describes the content of that page. However, accurate doesn’t mean you must have long titles, on the contrary, the titles must be brief but descriptive and help the user/reader understand what your page is about. When it comes to the title of your homepage, it should include the name of your business and other important information such as the physical location of your company. It can also contain a few of your business services or offers. The same applies to the titles of your posts. It should always correctly describe what the post is about. It should also sound interesting, appealing and original.
When it comes to page description, meta tags are also very important because they give the users and search engines a summary of what your post or page is about. A good description includes keeping it between 140-150 characters, avoid repeating the title and avoid adding to many keywords. Also, don’t use the description to advertise your page, products or services.
Handling Permanent Link Structure
This structure is used to describe the format of the URLs for pages of posts of your website. The URL is shown in the address bar of the user’s browser. To optimize your URL structure, you should make them simple, both for users and search engines. That means you must avoid lengthy and long URLs that contain unnecessary information, instead use only words that accurately describe what the page is about. Also, avoid keyword stuffing. For a good example, visit the website of Hit Me SEO to see how this is done professionally.
If this sounds too complicated and you would rather hire a professional to optimize your website and business, Hit Me SEO is here to come to your aid!